2010 Ecomagination Idea Map The Ecomagination Challenge exceeded our initial estimates for idea submissions, presenting a fantastic opportunity to help users dig through and discover the richness of the applicant pool. Our Idea Map took inspiration from radial interfaces and Nick Felton’s innovative communications design, arranging ideas across a wheel which allows users to “spin” the idea set and discover the most popular, newest or most commented-on ideas. Our goal: to delight the user, encourage exploration, inspire new submissions and drive additional interest in the challenge. Mission accomplished.
Contributed to creative ideation and execution.
2010 Ecomagination Digital Campaign The 2010 Ecomagination digital campaign was designed to showcase GE’s more than 100+ eco-certified products, explore GE’s extensive green commitments and reaffirm Jeff Immelt’s now-famous proclamation that “green is green.” But we saw a larger opportunity: to have a conversation with America. In a reversal of the classic blog format, influential green voices asked a series of essential, sometimes controversial questions related to green technology and mediated a conversation on the site. We leveraged social networks to bring the conversation to the masses, and they responded; some weekly topics received over 500 comments.
Led concept ideation, refinement and socialization; responsible for ongoing strategy refinement and analytics.
2010 Ecomagination Challenge The Ecomagination Challenge was borne from a desire to use digital to collaborate and not just communicate. Marrying the technology of an idea marketplace with social APIs and data visualization, the challenge platform was designed to open GE’s brand and business to the innovators of the world. Just as Ecomagination has always been a business initiative for GE, the challenge was envisioned as an opportunity to crowdsource the technologies that would help make enable GE’s smart grid technologies and contribute to the viability of alternative energy. When new and innovative green technologies are brought online, everyone wins. After 4,000 submissions, over 100,000 comments and five top awards, the challenge was declared a success.
2009 GE Intranet Redesign GE’s Intranet serves over 300,000 employees and is responsible for everything from HR and benefits to industry news and corporate communications. So how to redesign an experience so crucial to a global organization? Start with research. We talked to employees from across the organization, visited competing organizations to experience their Intranets and surveyed over 10,000 employees to gain an understanding of what they needed to perform their jobs effectively. We then took these insights back to the studio and imagined what could be. The resulting Intranet experience is dynamic, visual and reactive to employee needs while conveying a singular GE brand experience. We won awards from Nielsen Norman and the Web Marketing Association, and in the process rediscovered what an Intranet could do: foster collaboration and bring employees from across the globe a little closer together.
Responsible for research, insights generation and ongoing analytics.
2008 McKinsey Quarterly Data Visualizations McKinsey came to frog with a unique challenge: help visualize one of their McKinsey Quarterly thought pieces on green technology in a dynamic and interactive format. After a rapid process of competitive review, data analysis, ideation and sketching, we came up with a storyboard format that remained true to McKinsey’s world-class research while streamlining the story for novice readers and encouraging exploration of complimentary data sets. This would be one of many interactive projects we would later undertake for McKinsey.
Responsible for research and concept ideation.
2007 GE.com Redesigned in 2007, GE.com has won numerous awards (AIGA, Communication Arts) for reflecting GE’s brand vision as a global innovator while supporting core audiences (customers, investors and journalists) with essential information in a clear and concise way. Frog streamlined the site’s content and simplified navigation to create an efficient, user-centered experience while providing compelling storytelling around GE’s innovation culture and expertise in healthcare and the environment. The site was reduced from a sprawling 3,000 pages to a streamlined 300, greatly enhancing the fundability of content. Storytelling through rich online video features was introduced to showcase GE innovations and broaden perceptions of the brand in a rich and compelling way.
Responsible for ongoing strategy and analytics.